SocialHow Email Marketing Fuels the Detroit Bus Company’s Mission
A City in Crisis Detroit has faced serious challenges in recent decades. The population steadily declined, and the 2008 financial crisis accelerated the city’s struggles with unemployment and urban decay.…
How to Write an Effective Auto-Reply Email to Maintain Professional Communication
Clear and timely communication is essential in building and maintaining successful relationships, especially with customers, clients, and colleagues. When you plan to be out of the office, even briefly, setting…
11 Best Email Marketing Software For Startups In 2025
Selecting the right platform is a crucial decision that impacts your marketing success. Before you decide, consider these steps: Take your time to choose software that fits your goals and…
Mail Merge vs. Email Marketing Campaigns: Which One Should You Use?
Many businesses exploring email marketing for the first time often begin by sending bulk emails using the BCC field. While this method may occasionally work, it’s far from ideal. There…
How to Write a Great Welcome Email
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get…
7 Inspiring Email Marketing Case Studies to Help You Grow
1. Fridja Presold 25% of Initial Stock Using Email Ben Fridja, founder of appliances e-commerce store Fridja, used email preorders to presell 25% of his initial stock before launch day.Key…
18 Effective Strategies to Improve Email Deliverability in 2025
Email marketing remains one of the most powerful tools in your digital arsenal. But none of it matters if your emails don’t land in the inbox. As filters grow smarter…
9 Ways to Reach Your Customers with Email Marketing
Email marketing continues to be one of the most cost-effective and results-driven strategies for businesses today. With an impressive ROI of $38 for every $1 spent, it offers unparalleled value—especially…
How to Create an Email Marketing Campaign (10 Steps to Boost Opens, Clicks & Sales)
Email marketing remains one of the most cost-effective digital marketing strategies available today, boasting an average return of $36 for every $1 spent. But not all email campaigns yield this…
6 Essential Email Marketing Metrics Every Beginner Should Know
If you’re new to email marketing, it’s easy to get overwhelmed. But to succeed, you must go beyond crafting compelling content—you need to track the right data. In this guide,…