SocialWhat Your Emails Reveal About Your Readers
What did you do after you hit “Send” on your last email campaign? If you only checked your open rate, nodded, and moved on, you might be overlooking valuable insights.…
11 Best Email Marketing Software For Startups In 2025
Selecting the right platform is a crucial decision that impacts your marketing success. Before you decide, consider these steps: Take your time to choose software that fits your goals and…
5 Email Nurture Campaigns Every Small Business Should Build Now
Ever created dozens of email marketing campaigns only to see only one perform well? It’s frustrating, especially for small and medium-sized businesses (SMBs) with limited resources. Successful marketing isn’t only…
Mail Merge vs. Email Marketing Campaigns: Which One Should You Use?
Many businesses exploring email marketing for the first time often begin by sending bulk emails using the BCC field. While this method may occasionally work, it’s far from ideal. There…
How to Write a Great Welcome Email
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get…
How to Overcome Email Anxiety as an Email Marketer
Do your palms get sweaty before hitting “Send” on a newsletter? Or do you silently hope every segment and link works as expected? If so, you’re not alone. Whether it’s…
13 Expert Email Marketing Tips to Boost Your Results
Email marketing isn’t just about newsletters and offers—it’s a strategic tool that, when done right, can become your business’s top-performing channel. Whether you’re just getting started or looking to sharpen…
7 Essential Email Types to Engage, Convert, and Retain Your Audience
Your email list is a goldmine—but turning subscribers into loyal customers requires more than luck. It takes strategy, consistency, and the right kind of emails at the right time. Let’s…
7 Inspiring Email Marketing Case Studies to Help You Grow
1. Fridja Presold 25% of Initial Stock Using Email Ben Fridja, founder of appliances e-commerce store Fridja, used email preorders to presell 25% of his initial stock before launch day.Key…
The Ultimate Guide to Growing Your Email List with Facebook
Despite the buzz around Instagram and TikTok, Facebook remains the most popular social platform with over 3 billion monthly active users. When paired with email marketing, Facebook becomes a powerful…