Despite the buzz around Instagram and TikTok, Facebook remains the most popular social platform with over 3 billion monthly active users. When paired with email marketing, Facebook becomes a powerful tool for lead generation.
Email marketing offers more control over communication and visibility than Facebook’s ever-shifting algorithm. Combining Facebook’s reach with email’s reliability allows brands to attract, nurture, and retain leads more effectively.
Setting Up for Success
Step 1: Optimize Your Facebook Page
Update your:
- Profile and cover photos
- About section
- Photo albums
Add a CTA button (“Sign Up”) linking to your email landing page.
Step 2: Create a Compelling Signup Landing Page
Tips:
- Clear headline and CTA
- Strong visuals
- Social proof (testimonials or reviews)
- Mobile optimization
Step 3: Link Your CTA Button
Ensure the CTA on your Facebook Page links directly to the signup landing page.
Organic Facebook Strategies to Grow Your Email List
1. Share Content to Attract Subscribers
- Promote newsletter benefits through posts
- Share previews of your emails
- Use Facebook Stories to create casual, personal calls to action
- Share user-generated content as testimonials
2. Use Lead Magnets
Offer:
- Free ebooks or guides
- Discount codes
- Templates or tools
- Giveaways with sign-up requirements
3. Build a Community
- Create Facebook Groups
- Join niche groups (respect their rules)
- Host online events with email-gated registration
- Collaborate with creators or brands for exposure
Using Facebook Ads
1. Meta Lead Ads
Use pre-filled instant forms to reduce bounce and increase conversions. Integrate with MailerLite using Zapier or similar tools.
2. Video Ads
Videos outperform images in lead generation. Keep them short, engaging, and value-packed.
3. Custom & Lookalike Audiences
Use Custom Audiences to retarget users and Lookalike Audiences to reach new, similar prospects.
4. Test and Optimize
- Vary audience targeting (lookalike, custom, interest-based)
- Experiment with creatives (images, videos, CTAs)
- Refine lead magnets and messaging based on performance
5. Use Automation
Automate lead syncing and Facebook posting using Zapier, Pabbly, Make, etc., to streamline list building.
Strategy Refinement
Track and analyze performance with:
- Facebook Insights
- Google Analytics
- Facebook Pixel (for retargeting and custom audiences)
Stay consistent and adjust strategies based on engagement, click-through, and conversion rates.
Essential Tools
- Email Platform: MailerLite or any modern tool that supports automation and Facebook integration
- Automation: Zapier, Make, LeadsBridge, etc.
- Analytics: Google Analytics, Facebook Insights
- Retargeting: Facebook Pixel
Final Word
Facebook is still a major player in social media marketing. By funneling traffic from Facebook into a carefully nurtured email list, brands can build more meaningful, lasting connections and maintain control over their communication strategy.