SocialHow to Build an Effective Email Marketing Plan
Starting a business is challenging. Before your first customer even buys from you, you invest significant time and effort preparing every detail. When you’re ready to open your doors—virtual or…
How Email Marketing Fuels the Detroit Bus Company’s Mission
A City in Crisis Detroit has faced serious challenges in recent decades. The population steadily declined, and the 2008 financial crisis accelerated the city’s struggles with unemployment and urban decay.…
11 Best Email Marketing Software For Startups In 2025
Selecting the right platform is a crucial decision that impacts your marketing success. Before you decide, consider these steps: Take your time to choose software that fits your goals and…
Mail Merge vs. Email Marketing Campaigns: Which One Should You Use?
Many businesses exploring email marketing for the first time often begin by sending bulk emails using the BCC field. While this method may occasionally work, it’s far from ideal. There…
13 Expert Email Marketing Tips to Boost Your Results
Email marketing isn’t just about newsletters and offers—it’s a strategic tool that, when done right, can become your business’s top-performing channel. Whether you’re just getting started or looking to sharpen…
7 Inspiring Email Marketing Case Studies to Help You Grow
1. Fridja Presold 25% of Initial Stock Using Email Ben Fridja, founder of appliances e-commerce store Fridja, used email preorders to presell 25% of his initial stock before launch day.Key…
9 Ways to Reach Your Customers with Email Marketing
Email marketing continues to be one of the most cost-effective and results-driven strategies for businesses today. With an impressive ROI of $38 for every $1 spent, it offers unparalleled value—especially…
How to Create an Email Marketing Campaign (10 Steps to Boost Opens, Clicks & Sales)
Email marketing remains one of the most cost-effective digital marketing strategies available today, boasting an average return of $36 for every $1 spent. But not all email campaigns yield this…
6 Essential Email Marketing Metrics Every Beginner Should Know
If you’re new to email marketing, it’s easy to get overwhelmed. But to succeed, you must go beyond crafting compelling content—you need to track the right data. In this guide,…
What is Email Marketing? And How to Get Started
You’ve heard the buzz—email marketing works. It’s affordable, effective, and can help your business grow faster than you might think. But where do you start? Right here. What is Email…