13 Expert Email Marketing Tips to Boost Your Results
Email marketing isn’t just about newsletters and offers—it’s a strategic tool that, when done right, can become your business’s top-performing channel. Whether you’re just getting started or looking to sharpen your existing efforts, these expert-backed tips will help you create smarter campaigns that actually drive results. We’ve gathered 13 tried-and-true insights from experienced marketers, consultants, […]
7 Inspiring Email Marketing Case Studies to Help You Grow
1. Fridja Presold 25% of Initial Stock Using Email Ben Fridja, founder of appliances e-commerce store Fridja, used email preorders to presell 25% of his initial stock before launch day.Key strategies: Fridja built trust with consistent, personal email communication, resulting in high engagement and strong sales momentum. 2. KC Tool Generates Sales with an Automated […]
9 Ways to Reach Your Customers with Email Marketing
Email marketing continues to be one of the most cost-effective and results-driven strategies for businesses today. With an impressive ROI of $38 for every $1 spent, it offers unparalleled value—especially when done right. But how do you make your email campaign stand out in a crowded inbox? How can you connect with your audience in […]
6 Essential Email Marketing Metrics Every Beginner Should Know
If you’re new to email marketing, it’s easy to get overwhelmed. But to succeed, you must go beyond crafting compelling content—you need to track the right data. In this guide, we’ll walk you through six essential metrics that form the foundation of every successful email marketing strategy. 1. Open Rate Open rate measures how many […]
What is Email Marketing? And How to Get Started
You’ve heard the buzz—email marketing works. It’s affordable, effective, and can help your business grow faster than you might think. But where do you start? Right here. What is Email Marketing? Email marketing is a form of digital marketing where you communicate with your customers and prospects via email. Here’s why it’s powerful: In short: […]