Small businesses often juggle limited time and resources for digital marketing. But ignoring it altogether can hurt growth. If you’re short on time, email marketing is one of the most effective and manageable channels you can use. Incorporate these six features into your monthly e-newsletter to boost results and get a solid return on investment.

Strong Subject Line

Your subject line is the first thing recipients see and often determines whether they open your email. Make it informative, attention-grabbing, and persuasive. For example, words like “secrets” are among the most clicked in lead-nurturing emails. A compelling subject line sets the stage for engagement.

Links to Your Website

Always include links that drive readers back to your website. This helps increase traffic and gives subscribers a way to explore your products or services further. By using tools like Google Analytics, you can track user behavior and conversions from your emails.

Social Media Icons

Adding social media follow or share buttons is an easy way to promote your social channels and encourage subscribers to share your content. This can expand your reach without requiring extra effort.

Mobile-Friendly Design

More than 80% of users read email on their mobile devices, and most will delete an email that isn’t optimized for small screens. Make sure your template is mobile-friendly so your message doesn’t get lost or discarded before it’s read.

Custom, Branded Template

A custom template reinforces your brand identity and makes your emails instantly recognizable. Use your logo, brand colors, and preferred fonts to create a cohesive look that matches your other marketing materials. A well-designed template also helps organize your content more effectively.

Easy to Scan

Many people skim emails quickly, so design yours to be scannable. Use images, bullet points, and short paragraphs to break up text. Since a majority of users prefer emails that rely heavily on visuals, incorporating plenty of images and videos can keep attention focused longer.

If you need help setting up or managing your email campaigns, consider reaching out to a professional team for support.