Selecting the right platform is a crucial decision that impacts your marketing success. Before you decide, consider these steps:

• Define your goals and budget
• Make a list of must-have features
• Evaluate how easy the platform is to use
• Try free trials or request demos
• Check deliverability rates and sender reputation
• Ensure integrations with your other tools
• Make sure it scales with your business
• Assess customer support quality
• Verify compliance with data protection regulations
• Review pricing for hidden costs

Take your time to choose software that fits your goals and will support your growth.

Best Email Marketing Platforms For Startups: Features & Pricing

Here’s a quick overview of the top tools.

Tool	Free Plan/Trial	Pricing	Key Features
Moosend	30-day free trial	$9/month	Drag-and-drop editor
ActiveCampaign	14-day trial	$19/month	Advanced automation
Constant Contact	14-day trial	$12/month	Event marketing tools
Mailchimp	Limited free plan	$20/month	Multi-step journeys
Brevo	Limited free plan	$9/month	Email & SMS marketing
GetResponse	Limited free plan	$19/month	AI marketing campaigns
Drip	14-day trial	$39/month	User tagging
AWeber	Limited free plan	$15/month	Landing page builder
MailerLite	Free plan	$10/month	Sell digital products
Campaign Monitor	Free testing	$9/month	Reporting & analytics
SendX	14-day trial	$9.99/month	User-friendly interface

Top Startup Email Marketing Software By Use Case

Moosend: Best for powerful automation with easy setup
ActiveCampaign: Best for advanced automation and personalization
Constant Contact: Best for event management
Mailchimp: Best for complex customer journeys and templates
Brevo: Best for email and SMS marketing
GetResponse: Best for email plus webinars
Drip: Best for eCommerce functionality
AWeber: Best for ease of use and support
MailerLite: Best for selling digital products
Campaign Monitor: Best for customization and autoresponders
SendX: Best for user-friendly experience

1. Moosend

Pricing: Starts at $9/month, 30-day free trial
Best Feature: Advanced marketing automation with easy setup
Moosend is user-friendly, with a clean interface and powerful automation tools. The drag-and-drop builder, AI Writer, and segmentation features help startups create professional emails fast. Real-time analytics, A/B testing, and integrations with eCommerce and CRM systems make it a strong choice.

Key Features:

• Drag-and-drop editor
• Newsletter templates
• Personalization and segmentation
• Sign-up forms and landing pages
• High deliverability
• Transactional emails
• Integrations with major tools

Pricing: Starts at $9/month for 500 subscribers. Free trial available.

2. ActiveCampaign

Pricing: Starts at $19/month, 14-day trial
Best Feature: Advanced automated workflows
ActiveCampaign is powerful for segmentation, lead scoring, and dynamic content. It supports complex drip campaigns, making it ideal for startups with advanced marketing needs.

Key Features:

• HTML email builder
• Automation workflows
• List segmentation
• Pre-built templates
• Popups for lead gen
• CRM and Shopify integrations

Pricing: Starts at $19/month for 1,000 contacts. Extra features like SMS cost more.

3. Constant Contact

Pricing: Starts at $12/month, 14-day trial
Best Feature: Event marketing tools
Constant Contact is beginner-friendly and offers event promotion capabilities. While A/B testing is limited to subject lines, it has strong templates and contact management.

Key Features:

• Email templates
• Contact management
• Autoresponders
• Surveys and polls
• Event marketing tools

Pricing: Starts at $12/month for 500 contacts. Free trial available.

4. Mailchimp

Pricing: Starts at $20/month, limited free plan
Best Feature: Multi-step customer journeys
Mailchimp is popular for customizable templates, automation, and multivariate testing. Be aware of duplicate contact fees.

Key Features:

• Responsive templates
• Automated workflows
• Multivariate testing
• List segmentation
• Push notifications
• Retargeting ads

Pricing: Standard plan starts at $20/month. Free plan is limited.

5. Brevo

Pricing: Starts at $9/month, limited free plan
Best Feature: Email and SMS marketing
Brevo combines email and SMS campaigns with robust automation and transactional emails. Easy to use, with strong integrations.

Key Features:

• Email & SMS marketing
• Automation workflows
• Landing pages
• List segmentation
• Reporting and analytics

Pricing: Starts at $9/month for 500 contacts. Free plan available.

6. GetResponse

Pricing: Starts at $19/month, free plan
Best Feature: AI-generated marketing campaigns
GetResponse offers AI tools, webinars, and conversion funnels, making it versatile for growing businesses.

Key Features:

• AI campaign generator
• Reporting and analytics
• Conversion funnels
• eCommerce integrations

Pricing: Starts at $19/month. Free plan and 30-day trial available.

7. Drip

Pricing: Starts at $39/month, 14-day trial
Best Feature: Convenient user tagging
Drip focuses on eCommerce and behavior-based automation. It provides conditional formatting and robust integrations.

Key Features:

• Visual workflow builder
• Conditional formatting
• Segmentation
• Detailed analytics
• 150+ integrations

Pricing: Starts at $39/month for 2,500 contacts.

8. AWeber

Pricing: Starts at $15/month, free plan
Best Feature: Landing page builder
AWeber is beginner-friendly with automation, segmentation, and a drag-and-drop editor.

Key Features:

• List segmentation
• Autoresponders
• A/B testing
• Landing pages

Pricing: Starts at $15/month. Free plan for up to 500 subscribers.

9. MailerLite

Pricing: Starts at $10/month, free plan
Best Feature: Sell digital products
MailerLite stands out with its eCommerce tools, landing pages, and website builder.

Key Features:

• A/B testing
• Dynamic content
• Sell digital products
• Unsubscribe page builder

Pricing: Starts at $10/month. Free plan available.

10. Campaign Monitor

Pricing: Starts at $9/month, free testing plan
Best Feature: Strong reporting and analytics
Campaign Monitor offers time zone sending and dynamic personalization.

Key Features:

• Responsive templates
• Time zone sending
• Spam testing
• Analytics and reporting

Pricing: Starts at $9/month. Free testing plan available.

11. SendX

Pricing: Starts at $9.99/month, 14-day trial
Best Feature: User-friendly interface with robust automation
SendX is simple to use, with strong deliverability and customizable landing pages.

Key Features:

• Drag-and-drop builder
• Automation workflows
• A/B testing
• Deliverability consulting

Pricing: Starts at $9.99/month. 14-day trial available.

Selecting The Best Software For Your Startup

Before committing, consider your budget, automation needs, and integrations. Use free trials to find the platform that fits your business goals.